New York, NY, May 14th, 2024 - As the New York Giants mark a century of gridiron greatness, the iconic American sports franchise joins forces with Starter, one the most innovative and authentic sports apparel companies in the world and Giants legend Carl Banks, to unveil a bespoke apparel collection celebrating a century of football excellence.
The "1925 Lifestyle Apparel Collection" pays homage to the Giants' inaugural season, capturing the essence of a team that has become synonymous with the very fabric of American sports history. Established in 1925 when Tim Mara purchased the franchise, the Giants have won 8 world championships and are the only team in the NFL with a Super Bowl victory in each of the last four decades. The team is still owned in equal partnership by the Mara and Tisch families.
Starter, a brand steeped in its own rich heritage, shares a parallel journey with the Giants, having adorned the backs of athletes and enthusiasts alike for over four decades. From the streets to the stadiums, Starter's iconic logo has become a symbol of authenticity, quality, and a shared love for the game. This collaboration marks a union of two timeless forces, blending the heritage of the Giants with Starter's unparalleled craftsmanship to create a collection that transcends fashion and celebrates the essence of sporting greatness.
"The Giants and Starter have so much equity in the marketplace and we are thrilled to combine these two iconic brands to create unique retail moments throughout the 100th season campaign," said Carl Banks, President Starter & Top 100 New York Giant of All-Time. "Having worn the Giants uniform with pride, I know how much this team means to the fan base."
The 1925 Collection captures the essence of the Giants' storied journey, blending vintage-inspired designs with modern craftsmanship to create a collection that is as timeless as it is contemporary. Featuring luxurious fabrics like velvety soft 420 gsm heavyweight fleece, the collection includes tee's, hoodies, long sleeves, crewnecks, and headwear, which are all embellished with a new custom "1925" insignia inspired by pieces from the iconic Giants wordmark and team's primary NY logo. The limited collection will be available starting Friday, May 17 on the Giants online store at 10 AM ET. Prices range from $68-200.
"Our "1925" brand was created to go beyond traditional fan merch and give our fans an everyday collection that celebrates our 100th season in an elevated fashion. Partnering with an all-time Giant in Carl Banks gives the collection a deeper meaning and our players are excited to add it to their gameday style," said Matthew Swensen, Giants Creative & Photography Director.
For more information about the Giants x Starter 1925 Collection and to stay updated on upcoming releases, visit Giants.com/100.
As the New York Giants mark a century of gridiron greatness, the iconic American sports franchise joins forces with Starter, one the most innovative and authentic sports apparel companies in the world and Giants legend Carl Banks, to unveil a bespoke apparel collection celebrating a century of football excellence.
ABOUT STARTER
Launched in 1971, Starter, one the most iconic, innovative and authentic licensed sports apparel companies in the world, has changed the face of the sports apparel industry forever. Through licensing deals with every major American sports league, the Starter S and Star completely connect the fan, the team and the player and allow the fan to "wear what the pros wear."
ABOUT THE NEW YORK GIANTS
A cornerstone franchise of the National Football League, the New York Football Giants began play in 1925. With eight championships, including a victory over the New England Patriots in Super Bowl XLVI, their second in five seasons, the Giants are the only franchise in the NFL with a Super Bowl victory in each of the last four decades. Headquartered at the Quest Diagnostics Training Center in East Rutherford, N.J., the Giants enter their 100th season of play this fall. For more information, visit www.giants.com.
