East Rutherford, N.J. – The New York Giants and Kendra Scott, the celebrated lifestyle and accessories brand known for its color innovation, design, and founding philosophy of "Family, Fashion, and Philanthropy," proudly announce a multi-year partnership. This collaboration will feature experiential game day activations, digital and retail experiences, and meaningful community engagements.
"We're thrilled to team up with the New York Giants. This partnership allows us to meet our customers where they're at, in a unique way, bringing Game Day Style from our stores right into the stadium. The Northeast has been a growing market for us, and partnering with an iconic team, like the Giants, as the first-ever presenting sponsor for the celebrity DJ series, is an honor. This collaboration is more than just game day – it's about celebrating the spirit of New York and creating an unforgettable experience that blends fashion, sports, and community," Tom Nolan, Chief Executive Officer at Kendra Scott.
Kendra Scott is making history as the first-ever Presenting Sponsor of the Giants Celebrity DJ Series. Throughout the season, the brand will be prominently displayed on the Studio 1925 Celebrity DJ booth on-field during pregame warmups and at the 50-yard line on the Mezzanine level during each home game. Local celebrity DJs will showcase their talents at each home game, adding an exciting element to the pregame and in-game experience that fans have come to love.
Additionally, Kendra Scott will sponsor the 'Her Playbook' podcast, which spotlights women in leadership across various industries, including sports, business, fashion, and entertainment. Hosted by Madelyn Burke, this year-round podcast will feature successful women from within the Giants organization and beyond, sharing their personal journeys and insights into achieving success in the sports industry.
In the community, Kendra Scott will partner with the Giants to support girls' flag football programs through various clinics and tournaments in the tri-state area. This collaboration will begin with the Giants' Kickoff Clinic Series for high school girls in the Spring of 2025. As a strong advocate for women's empowerment in health and wellness, Kendra Scott's involvement will help promote and celebrate the growing participation of girls in this dynamic sport.
"Kendra Scott's vision and commitment to core values was immediately felt, and shared, from our first meeting and we are very excited to welcome them to the Giants family on the eve of our 100th season. Their focus on innovation, community, customer loyalty and fan engagement allows us to create new opportunities together in the New York market and drive deeper connections for fans across fashion and football," said Jessica Slenker, Giants SVP of Corporate Partnerships.
About the New York Football Giants
A cornerstone franchise of the National Football League, the New York Football Giants began play in 1925. The Giants have won eight championships: 1927, 1934, 1938, 1956, 1986, 1990, 2007 and 2011. After twice winning two titles in five years, the Giants are the only NFL franchise with Super Bowl victories in four consecutive decades. Headquartered at the Quest Diagnostics Training Center in East Rutherford, N.J., the Giants enter their 100th season of play this fall. For more information, visit www.giants.com.
About Kendra Scott
Kendra Scott LLC was founded in 2002 by Kendra Scott, who serves as Founder, Executive Chairwoman and Chief Creative Officer of her namesake brand. Known for its design and material innovation, use of color, and signature shapes, Kendra Scott offers Fashion, Demi-Fine and Fine Jewelry, watches, engagement rings, home accessories, and a men’s collection, Scott Bros. by Kendra Scott. The company remains true to its founding philosophy of "Family, Fashion, and Philanthropy," and has donated over $50M to philanthropic organizations since 2010. Kendra Scott's customer-centric omni-channel approach includes a network of 130+ namesake experiential stores and pop-up locations, wholesale partners, including Neiman Marcus, Nordstrom, Bloomingdale's, Dillard's, and 850+ specialty boutiques. With over 2,500 employees, the Austin-based company was honored as one of Newsweek's Top 100 Most Loved Workplaces in 2022 and 2023. Learn more atKendraScott.com.
