East Rutherford, N.J. – The New York Giants and Hellmann's are proud to announce Hellmann's as an official partner of the New York Giants, becoming the New York Giants first-ever Official Mayonnaise Sponsor in a new multi-year partnership.
Hellmann's will show New York Giants fans that it's not game day without Hellmann's this upcoming season, as they bring their game day activations & delicious tailgate recipes to MetLife Stadium. Giants fans can enjoy Hellmann's game day recipes, like this Disappearing Buffalo Chicken dip, at all Giants home games this season by visiting the Hellmann's tailgate truck outside the gates before game time. Hellmann's will also be surprising fans this season with giveaway items to enhance the tailgating experiences. Fans are encouraged to follow the fun on the team's Instagram Story at each home.
"We're thrilled to be the New York Giants first-ever Official Mayonnaise partner and part of Giants fans Game Day experiences, especially during the team's 100th season," said Chris Symmes, Head of Marketing, Dressings, Unilever Nutrition North America. "Through this partnership, we'll be able to make our mark as a Game Day staple and connect with New York Giants fans in fun and delicious ways. "
Hellmann's will kick off the partnership with its Supporting Sponsorship of the Giants 100thSeason Fan Fest at MetLife Stadium on Sept 6th. Hellmann's is presenting a Giants Legends Panel at the event alongside its fan plaza activation. This event will be the first of many activations from Hellman's with retail promotions, digital programs, and game day elements included in the partnership.
"We are excited to welcome Hellmann's to the Giants family and bring fans unique engagement opportunities throughout the year with this new partnership," said Jessica Slenker, SVP of Corporate Partnerships, New York Giants. "Hellmann's iconic blue ribbon brand was born in New York in 1925 and has been a staple in many Giants tailgates for many years, so we are thrilled to bring this partnership to life for fans heading into the Giants 100thSeason."
This partnership is the first between the two local companies, with parent company Unilever headquartered in Englewood Cliffs, New Jersey, just several miles away from MetLife Stadium.
About the New York Football Giants
A cornerstone franchise of the National Football League, the New York Football Giants began play in 1925. The Giants have won eight championships: 1927, 1934, 1938, 1956, 1986, 1990, 2007 and 2011. After twice winning two titles in five years, the Giants are the only NFL franchise with Super Bowl victories in four consecutive decades. Headquartered at the Quest Diagnostics Training Center in East Rutherford, N.J., the Giants enter their 100th season of play this fall. For more information, visit www.giants.com.
About Hellmann's
Hellmann's is committed to helping people enjoy great tasting good for the simple pleasure it is, without worry or waste. For over a century, the brand has helped people turn even the simplest ingredients into delicious meals. Hellmann's believes in the power of taste, because when food tastes good, less of it gets wasted. This belief has driven Hellmann's to be a force for positive behavior change around household food waste. Hellmann's partnered with experts to conduct one of the longest and largest consumer behavior studies on household food waste working with 2,000 families in the US and Canada gathering insights to help consumers better use the food they already have at home and to waste less. Hellmann's will continue to champion household food waste reduction through its "Make Taste Not Waste" campaigns, inspiring people to turn their left-behinds into easy, tasty meals. The past year alone, Hellmann's has been able to inspire more than 200 million people across the US, Canada and the UK.
