NEW YORK - The New Meadowlands Stadium Co. announced today that Budweiser and Bud Light will become the second cornerstone partner of the greatest stadium venture in National Football League history. The agreement grants Budweiser and Bud Light a significant presence in and around the new Meadowlands Stadium when it opens in 2010, and extends the beers' malt beverage sponsorship of both the New York Jets and the New York Giants. With the signing of this sponsorship deal, 50 percent of the cornerstones have been sponsored by leading international companies.
| Anheuser-Busch becomes a Cornerstone Partner |
Fans arriving at Meadowlands Stadium will enjoy pre-game festivities and live music and in the 25,000 square-foot Budweiser and Bud Light branded plaza on the stadium's north side. Inside the northeast corner of the stadium, fans will find a multi-tiered, 4,000-6,000 sq. ft. per level sports bar – perfect for catching up on all the league's action while enjoying the stadium's festive atmosphere. Once inside the bowl, Budweiser and Bud Light bring the action to fans by sponsoring one of the stadium's featured 40 x 130-foot HD video display boards.
"Anheuser-Busch is the undisputed leader in their industry and one of the most respected sponsors in all of sports," said Mark Lamping, President and Chief Executive Officer of New Meadowlands Stadium Co. "Their commitment to this historic project helps make possible our goal to create the pre-eminent worldwide sports and entertainment destination. From the pre-event activity outside of the stadium to the unprecedented amount of video within the seating bowl and public spaces, everything about this stadium is designed to provide fans with the best possible experience."
"Anheuser-Busch has a great relationship with both the Jets and Giants, and our collective ingenuity helped create the best possible arrangement for branding Budweiser and Bud Light and the new Meadowlands Stadium," said Tony Ponturo, Vice President of Global Media and Sports Marketing for Anheuser-Busch, Inc. "We're honored to be a cornerstone partner of the Meadowlands and to be a part of the success of the Jets and Giants for many years to come."
"When New York Jets' and New York Giants' fans enter the New Meadowlands Stadium for the 2010 football season, they will be walking into a facility that preserves the greatest qualities of the original Meadowlands, such as the fantastic sightlines to the field, but is transformed by public spaces and technology that deliver a 21st Century experience," said Giants Chairman and Executive Vice President Steve Tisch. "The stadium will be one of the most advanced sports and entertainment complexes in the world, pulsing with a state-of-the-art infrastructure that will enable the teams to take advantage of new technological developments well into the future."
"This sponsorship is a significant milestone as we move toward our opening in August 2010," said John Mara, Giants President and Chief Executive Officer. "With more than 14 thousand tons of steel already erected, 45,000 cubic yards of concrete poured, and 680,000 man-hours logged, we are well on our way to creating one of the finest stadiums in the world."
Anheuser-Busch will maintain a significant presence in all Jets and Giants radio network broadcasts. As official beer sponsors of 28 NFL teams, Budweiser and Bud Light will also maintain a significant presence on all local and national game broadcasts, and are the exclusive alcohol beverage category advertiser on the Super Bowl broadcast through 2012.
The Meadowlands and Anheuser-Busch will continue to promote community outreach programs including the Good Sport Program and recycling. The Good Sport Program allows fans to register as designated drivers and enjoy non-alcoholic beverages during the games. Registration points for the Good Sport program will be located throughout the main concourse level.
The recycling program provides recycling receptacles outside the stadium throughout the parking lots as well as on Meadowlands Stadium property. Proceeds of the recycling program benefit local environmental charities.
Budweiser American-style lager and Bud Light American-style light lager are the world's best-selling beers. Based in St. Louis, Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine's Most Admired U.S. and Global Companies lists in 2008.
Anheuser-Busch is one of the largest theme park operators in the United States and one of the world's largest recyclers of aluminum cans. For more information, visit www.anheuser-busch.com.
